"Six weeks" makes most modern brides anxious. We get the question every week. Here is what's happening across those six weeks, and why a bridal piece made in six weeks is dramatically different from one made in six days.
Week 1: Consultation and sketch
Your event, your venue, your photographs, your previous favourite outfits, the bridal palette of the season. The sketch comes from this, not from a catalogue. You sign off on it before fabric is cut.
Week 2: Pattern and toile
A muslin draft of your dress, cut to your measurements. The toile sits on you at your first fitting. It looks nothing like the final piece, that's the point. We're checking fit, not finish.
Week 3-5: Embroidery
This is most of the time. Zardozi, dabka, tilla, placed by hand, motif by motif, by karigars whose tradition reaches back further than the brand. A heavily embroidered Barat piece spends three weeks under the needle. There is no industrial shortcut for this.
Week 5-6: Fittings and finish
Two more fittings, a week apart. Each adjusts how the piece sits on your body when you walk, sit, dance. The last week is finishing, linings, hems, hooks, the dupatta drape. Steaming and final inspection in the studio.
Why six weeks beats six days
A six-day rush job (sometimes available from other studios) means: no toile, machine-rushed embroidery, a single fitting, hidden alterations to make a generic pattern fit. The piece looks fine in photographs taken at distance. In close-up, or in motion, the difference shows.
The rule of thumb
Book your bridal commission no later than eight weeks before the event. Twelve weeks if you want heavy zardozi. Anything tighter than six weeks is a compromise on either fit or embroidery.If you're already inside the six-week window
It's not always too late. Lighter embroidery, simpler silhouette, ready-to-wear stock altered to your measurements, these can land in four weeks. Tell us your date and we'll be honest about what's possible.
For overseas brides, factor in international shipping on top. We allow a full week buffer for FedEx and DHL.
